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Doing business in the Middle East – roadshow comes to London



Press release                                                                                              9 September 2011

Doing business in the Middle East – roadshow comes to London


Trade specialists from the Middle East are visiting London on 14 September to encourage more companies to explore the benefits of “Doing Business in the Gulf”.


The regional roadshow, hosted by UK Trade & Investment (UKTI), will give local firms practical information on how exporting their product or service to the Gulf will help them to access the high-growth markets that for many businesses are a catalyst for growth.


As well as hearing from UKTI experts, companies attending the roadshow will be able to learn about succeeding in the Gulf from British Airways; British Offset (MOD); KPMG; Lloyds TSB, and Pinsent Masons.


With strong economies and ambitious development plans, the Gulf region is providing UK companies with a range of exciting and profitable business opportunities. Thousands of innovative British firms, from transport and infrastructure to education, healthcare and the creative industries, are already doing business across the United Arab Emirates (UAE), Saudi Arabia, Qatar and Kuwait. 


Speaking ahead of the regional roadshow, Dave Wells, deputy Head of UK Trade & Investment in Dubai, said: “The case for doing business overseas is a compelling one.  Research shows that companies exporting their products or services increase productivity by more than 30% in the first year alone, achieve stronger financial performance, and are 11% more likely to stay in business. Our visit to the UK is to encourage more firms to seriously consider the opportunities beyond Great Britain and look at how working with UK Trade & Investment can help them access opportunities in the United Arab Emirates (UAE), Saudi Arabia, Qatar and Kuwait.”


For many UK companies, the entry to one high-growth market acts as a springboard into a neighbouring one; in short, exporting is a catalyst for further growth.  Although trading in overseas markets is different from the UK, one in three firms experience no significant barriers to conducting business overseas.  Where business practice is found to be challenging, UKTI can greatly ease the potential struggles of entering a new market.


Elliott King, Sales Director of London-headquartered international digital agency MintTwist, conducted research in the UAE in 2010 with financial support under UKTI’s Export Marketing Research Scheme (EMRS). 


“It was an extremely productive visit,” said Elliott, “The research enabled us to formulate a coherent strategy for improving the quality of digital marketing services available across the region. Since then, we have incorporated MintTwist FZC, launched our regional website,, and have employed a local team to service the region. This has enabled us to dramatically improve services for our Middle East clients that we are able to deliver from the local business as well as from our wider network of operational business units in the UK, France and Portugal.”


“Recently, we have worked on a number of exciting Middle East projects for companies such as the Abu Dhabi Men’s College and Yanbu Steel. We have also received a further boost from UKTI by being selected to join their Gateway to Global Growth programme of advice and support for more experienced exporters.”


“We hope to use Gateway to help us extend our reach in the US and South East Asia, and to further improve services for our existing Middle East and European client base”.


To find out how UK Trade & Investment can help your business visit their website


Notes to editors

1) The “Doing Business in the Gulf “roadshow is visiting:

  • Aberdeen, 12 September
  • Leeds, 13 September
  • Birmingham,14 September
  • London, 15 September

2) For a copy of the Top Five Tips for “Doing Business in the Gulf”, or for more information and to request an interview with the visiting experts, please contact: Simon Holder, tel. 020 7261 8342,


3) UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at You can also keep in touch with developments at UKTI through, and


4) UKTI’s London regional team is dedicated to increasing the competitiveness of SMEs in the capital through international sales development. A team of International Trade Advisers, part-financed by the European Union, delivers tailored help to businesses who are either exporting for the first time or looking to enter new markets.

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