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Smiths of Loughton

Smiths of Loughton is a retailer of premium cookware and have a successful high street store located in Loughton, Essex.

Location: Europe, United Kingdom
Sector: Retail

Smiths of Loughton project overview

The family-run business enjoys an established local client base and customers remain loyal due to the great quality and value of its premuim kitchen products.

Smiths of Loughton wanted to expand on their local client base by opening up to a wider UK audience via the internet. An e-commerce website was required to increase sales, while also promoting awareness of the company and its niche products.

A content managed, stock controlled, e-commerce website with a design that targets the user. The carefully planned information architecture and user journey of this site maximises the user conversion rate to produce sales and profit online.

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Added on 27th April, 2010

Locations: Europe, United Kingdom

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